The Santa Claus Foundation was founded on 31 March 2000. The business idea of the Santa Claus Foundation is to develop and maintain world-wide the image of Finland as the real Christmasland and the home country of Santa Claus, and to provide opportunities for companies and other corporations to utilise this image.
The aim is, through concerted marketing activities, to build the Finnish Santa Claus brand into an added value factor to support the product and service marketing of the present (and future) partners. The Foundation will gather Finnish companies to support Santa Claus, and to benefit from the real, Finnish, Santa Claus. The operations of the Foundation is not the private business interest of any of the interested parties, it is for the good of the entire country of Finland, and its profits will be donated for charitable purposes.
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